Strategic Communications


Making a difference – Planning, Evaluations & Strategic Communications

Strategic Communications planning and evaluations go hand in hand. At Kinexus we are positioned to provide your organization with the proven expertise to help you achieve your goals. The power of evidence-based decision-making is undeniable. Our history of success includes providing the following support:

·  Strategic communications planning & marketing strategies · Communications process improvement
· Employee and customer/client communications · Public affairs & media relations crisis management
· Research and development of background documents, manuals, surveys, videos · Research & development of key communications materials and website content
·  Issues analysis of material and situations · Stakeholder consultations, orientation sessions and seminars

Examples of some of our past Communication projects: 

Canadian Consulate, Buffalo NY – Strategic Communications Consulting for the “Boundary Waters Treaty Centennial Celebration Project” –  Provided communications support to project organizing the 100th Anniversary of the Signing of the Boundary Waters Treaty between Canada and the U.S. Work included being an active member of the year-long Boundary Waters Treaty Communications Steering committee and developing and implementing a strategy to reach out to bi-national community and key stakeholders for financial support to fund the event and inclusion of stakeholders in the year-long web-based calendar of events celebrating “water”.  Researched, developed and wrote key components of the official Boundary Waters Anniversary Guide. Collaborated on a government and media relations strategy and drafted the presentation for the Association’s November General Meeting.

Advancing Arts & Culture, Buffalo Niagara “Community-wide cultural tourism strategic plan”Provided on-going public relations, research and marketing assistance to the Executive Director. Conducted stakeholder consultations to identify and assess issues that needed to be addressed.  Researched and wrote a report identifying “best practices” in other cultural tourism initiatives in similar sized markets. Assisted in the implementation of elements from a community-wide strategic plan for the region’s cultural tourism initiative.

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